
Where Customer Success Defines Our Success
Beyond Products - Building Trust, Value, and Lasting Partnerships
DOAH Corporate Philosophy
DOAH's corporate philosophy is not a simple statement or a formality.
It serves as a behavioral guideline that every employee is expected to practice in their daily work, and it functions as a central pillar that clearly indicates the direction the company must pursue. Beyond technological capability and product quality, DOAH has built its identity by considering the values delivered to customers, its social responsibilities, and its commitment to a sustainable future.
This philosophy reflects a deep contemplation of why the company exists and the role it plays within society. Even in a rapidly changing industrial environment, it embodies the unwavering standards unique to DOAH.
It is also a long-term management principle designed to establish competitiveness and trust—not only for present achievements but also to address the demands of future generations and evolving markets.
Based on this philosophy, DOAH strives to deliver better experiences to customers, create an environment where employees feel pride in their work, and grow together with society as a responsible and forward-thinking company.
DOAH's management philosophy is systematically built around the following three core principles.
Commitment to Fundamentals and Principles
DOAH places the foundation of all its management activities on fundamentals and principles.
Staying true to these fundamentals and upholding principles goes far beyond simple regulatory compliance—it serves as the basis of trust we build with our customers and as the cornerstone of sustainable growth.
DOAH values customer satisfaction and quality management above all else, and we believe that every technological innovation toward the future must also be rooted in these core standards.
By consistently adhering to fundamentals throughout all business processes, we will continue to establish clear and reliable standards that customers can trust.
Customers, Safety, and the Environment
Customers are the most important focus of our technology and services.
Throughout every stage of product development and service design, DOAH prioritizes customer safety and environmental responsibility above all else.
Today’s industrial landscape demands stronger safety standards, expanded eco-friendly practices, and a commitment to sustainability.
In line with these evolving expectations, DOAH is dedicated to providing technologies that protect customer safety and minimize environmental impact—working together with our customers to create a better, more sustainable future.
Excellence in Quality
Quality is a core element that defines a company’s reputation.
Every member of our organization is committed to delivering the highest level of quality to our customers by continuously striving for improvement and enhancing the completeness of our products and services.
Our pursuit of superior quality goes beyond gaining a competitive edge—it represents our promise to act responsibly and faithfully toward our customers.
We will continue to uphold a level of quality that customers can trust and choose, delivering value that exceeds expectations.
Management Guidelines
DOAH, a lubrication coating company that grows alongside its customers
and continuously drives innovation

Customer-oriented
DOAH always puts customers first.
We understand their needs and deliver tailored lubrication coating solutions for each industry.
With optimized technology and service, we work to enhance customer value and exceed expectations.
Believing that customer success drives our own growth, we remain committed to being a trusted partner.

Challenge
DOAH is not afraid of change or limitations.
We continuously explore new possibilities in the field of lubrication coatings and strive to achieve higher levels of quality and performance beyond customer expectations.
As we solve technical challenges and set new standards, we grow stronger and build greater competitiveness.
DOAH will continue to pursue limitless challenges and move confidently toward a new future.

Professional
DOAH's strength begins with its skilled professionals.
With proven expertise, field experience, and technical insight in lubrication coatings, we bring our best to every task.
Built on trusted partnerships, we develop more precise technologies and deliver forward-thinking solutions.
Professionalism is the foundation of the quality Doah provides to every customer experience.
